All these platforms are trying so hard to compete with everything that TikTok is. It’s hilarious, like they’re all just trying to compete with each other and they’re all bringing out TikTok-like features and everything else. So it’s important for us companies and us marketers to start adapting to this new TikTok-like content; to this quick form pieces of content that we need to adapt to. Us companies need to adapt to create content like this that will engage with our customers because this is what our customers are looking at. This is what they’re engaging with and now it’s our job as marketers to appeal to that and create videos that they can engage with.
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So it’s really important that we keep making videos and really try to adapt to this TikTok-like content because our customers are there. If you’re a ‘b2c’ company, you have to be adapting right now because you’re going to get passed by your competitors if they excel at it better than you. So it’s really important for the ones who create the videos, create the ads, create and do the marketing; it’s really important that we start adapting to this new TikTok-like content and of course adding hashtags is the best way to get that organic reach within TikTok.
Full Marketing Weekly Show Link: https://www.youtube.com/watch?v=fX5LkIBI7iM
