Facebook knows what kind of content you like to engage with. The majority of users like to engage with video, so they’re going to get more video. It allows you tons of reach and it’s deep storytelling, so you can really go. That is fantastic, but don’t sleep on the carousel ad.
Facebook Carousel Ads
Facebook understands the engagement you have on your ads and gives rankings on all that engagement score. The rankings will help you be favored in the auction, get more reach. So, certainly, the carousel is a very high-engagement piece of creativity because you will swipe through it – improving engagement, improving reach, and minimizing cost.
Also, with a carousel ad, you can leverage images. If the user is on the mobile phone, on the way to work, bad internet connection, they might get more image creatives because it loads faster.
A carousel ad is also very attractive. If you’re in the e-commerce space and you sell a product that is visual (fashion, jewelry, art), dynamic product ads with a product catalog are undebatable and that always comes in the carousel format. I think that’s how it works the best. So, I think those two take it.
Facebook Video Ads
Video is another type unless you have an info product or stuff like that. Keep it short. And the first three seconds, please don’t sleep on them. Use a solid 4×5 format so you have to scroll two times to actually get past the video. Given that there’s autoplay on social media, on Facebook and Instagram, it already starts playing the video while they scroll past it. It is the first couple of seconds that you have the attention, so that’s the game to play on.
If you want to check out the complete Facebook Ad tutorial, watch this video: