What are Sponsored Display Ads?
Sponsored Display Ad is an advertising solution by Amazon that helps you serve ads on third-party websites to customers that have shown interest in your product before. This gives advertisers more chances to reach out to your prospects and entice them.
Sponsored Display Expands Custom Bid Optimizations
Amazon recently announced that they have expanded their bidding controls towards Sponsored Display campaigns. Now, advertisers can select “Optimize for Viewable Impressions” to help drive product awareness. While selecting this, advertisers can express their bids for a viewable impression with CPC and vCPM (cost per thousand viewed impressions) options for optimization. Currently, this option is available for advertisers and registered sellers in CA, DE, FR, ES, IT, IN, JP, the UAE, the UK, and the US.
Why is it important for Amazon Advertisers?
According to a study by Amazon, only 4% of shoppers convert to purchase immediately. It takes 6 to 7 days for them to convert from a browser to a buyer. With the help of Sponsored Display campaigns, Amazon Sellers can reconnect with customers who have viewed one of your product detail pages by using broad targeting. The best thing is that the campaigns can be optimized and bids can be adjusted manually and automatically. This update will help you drive product awareness, boost sales, and expand your brand’s presence in the best way possible.